Case study · SEO audit & strategy
Diagnosing a 60–70% traffic collapse
FinModelsLab sells financial-model templates — a content business where organic search is the revenue engine. When that engine lost most of its traffic, we found out exactly why and built the recovery plan.
The challenge
A revenue-critical channel in free fall
Organic search drove the business — and it had dropped 60–70%. Rankings, clicks and revenue were sliding together, and the team needed to know one thing fast: what exactly broke, and in what order to fix it.
What we did
A forensic audit, not a checklist
- Full diagnostic audit — indexing, technical health and content, examined page by page.
- Root-cause analysis — separated the algorithmic, technical and content factors behind the drop.
- SERP & competitor analysis — who took the lost positions, and with what content.
- Prioritised recovery roadmap — what to fix first, ranked by revenue impact.
- Strategy sessions — Q&A with the founder to pressure-test every recommendation.
The result
A clear diagnosis and a plan the team could execute
FinModelsLab got a documented explanation of the traffic loss and a prioritised, actionable recovery strategy — a map from “why it happened” to “what to do on Monday.”
Lost traffic and need answers?
We diagnose the drop before prescribing the fix.