Case study · Marketing & team build
Building a marketing engine for a Web3 compliance leader
AMLBot helps crypto businesses stay compliant — AML screening and risk tools used across the industry. We came in as their marketing partner: structured the strategy, then built the in-house team to run it.
The challenge
A product growing faster than its marketing
AMLBot’s product had momentum — but marketing needed structure to match it. Efforts were scattered across channels without a unifying strategy, and there was no built-out in-house team to execute consistently week after week.
What we did
Strategy first, then the team to run it
- Marketing strategy — structured the positioning, channels and priorities into one coherent plan.
- Marketing department build — defined the roles, hiring profiles and team structure.
- Processes & frameworks — content and campaign workflows the team could run without us.
- Hands-on marketing — executed alongside the team while the function matured.
- Web3-native approach — strategy built for how crypto audiences actually discover tools.
- Repeat engagements — AMLBot came back for multiple rounds of work.
The result
An in-house marketing function that runs on structure
AMLBot got what most agencies never leave behind: a clear strategy and a working marketing organisation of their own — roles, processes and priorities the internal team owns. That is why they kept coming back.
Need marketing that outlives the agency?
Strategy, structure and the team to run it — built inside your company.