Case study · Marketing & team build
Building a marketing engine for a Web3 compliance leader
AMLBot helps crypto businesses stay compliant, AML screening and risk tools used across the industry. We came in as their marketing partner: structured the strategy, then built the in-house team to run it.
The challenge
A product growing faster than its marketing
AMLBot’s product had momentum, but marketing needed structure to match it. Efforts were scattered across channels without a unifying strategy, and there was no built-out in-house team to execute consistently week after week.
What we did
Strategy first, then the team to run it
- Marketing strategy structured the positioning, channels and priorities into one coherent plan.
- Marketing department build defined the roles, hiring profiles and team structure.
- Processes & frameworks content and campaign workflows the team could run without us.
- Hands-on marketing executed alongside the team while the function matured.
- Web3-native approach strategy built for how crypto audiences actually discover tools.
- Repeat engagements AMLBot came back for multiple rounds of work.
The result
An in-house marketing function that runs on structure
AMLBot got what most agencies never leave behind: a clear strategy and a working marketing organisation of their own, roles, processes and priorities the internal team owns. That is why they kept coming back.
Need marketing that outlives the agency?
Strategy, structure and the team to run it, built inside your company.