Case study · Brand & web discovery
Positioning a crypto-payments infrastructure company
Maplezo builds payment-acceptance and fiat-to-crypto infrastructure for online platforms. Before the new website could be designed, someone had to define what the brand actually says, that was our job.
The challenge
Complex product, undefined story
Payments infrastructure is a trust business sold to businesses, and the story was living in the founders’ heads. The company needed its positioning, audience and brand rules extracted, structured and written down before a single page could be designed.
What we did
Discovery that turns founders’ heads into documents
- Company & positioning brief separated the business story from the product story.
- Client discovery questionnaires EN and RU, covering funnel, target audience, competitors and site data.
- Brand Code mission, vision, USP and audience segmentation in one working document.
- Design preferences brief logo, font and colour direction for the design team.
- Website-redesign scoping the foundation for a conversion-focused B2B site.
The result
A brand foundation the build can stand on
Maplezo’s positioning, audience and brand rules now live in documents the whole team can execute against, the groundwork for the site redesign and design system.
Fintech with an untold story?
Discovery, positioning and brand code, before the design, so the design works.