Case study · Pitch deck & white paper
A deck and white paper for a Web3 startup
Illuminates had the product documentation. What it needed was the two documents every Web3 raise runs on: a pitch deck investors can read in four minutes, and a white paper that survives due diligence.
The challenge
Product docs are not investor docs
Internal documentation explains how a product works. Investors need something else: why it matters, why now, and why this team. Turning one into the other is editing, structuring and storytelling, not copy-pasting.
What we did
Two documents, one coherent story
- Pitch deck the narrative arc from problem to product to opportunity, slide by slide.
- White paper the project’s product documentation restructured into a credible, readable technical document.
- Positioning & narrative one story across both documents, so the deck and the paper never contradict each other.
The result
Fundraising documents, ready to send
Illuminates got a matched pair, a deck that opens doors and a white paper that holds up once investors walk through them.
See our pitch-deck work →