Case study · Brand & web
A brand code for an engineering outstaffing company
Unitedcode provides outstaff development teams. Before rebuilding their website, they needed to know exactly what the brand says and how it says it — so we defined it, then specced the site around it.
The challenge
A rebuild with no blueprint
Redesigning a website without a defined brand is how companies end up with pretty pages that say nothing. Unitedcode needed the foundation first: voice, messaging and identity rules — then a precise specification a development team could build from.
What we did
Define the brand, then spec the site
- Brand Code — voice, messaging pillars and identity rules in one working document.
- Website specification — structure, page map and content requirements, ready for the build team.
- Positioning — how an outstaffing company differentiates in a commodity market.
- Content requirements — what every key page must communicate to convert.
The result
A build-ready foundation
Unitedcode got a brand code the whole team can write and design against, plus a website specification that turns the rebuild from guesswork into execution.
Rebuilding your site?
Brand first, spec second, build third — in that order.