Turning a jewelry catalog into English that sells
We rewrote and translated a jewelry brand’s entire WooCommerce catalog into English, around two dozen category pages of product copy, plus reviews, written to read naturally and to rank.
The challenge
A full catalog that spoke the wrong language
The store’s category and product pages were written in Ukrainian and Russian. To sell to English-speaking buyers, every category needed native-quality English, not a literal translation, but copy that reads as if it were written in English from the start, and that works for search.
What we did
Rewrote the catalog, category by category
- ~24 category pages rewritten and translated across the full catalog.
- Every metal & type gold, white-gold, yellow-gold and silver, across rings, earrings, bracelets, chains, pendants, necklaces, sets and kids.
- Reviews page translated and polished for trust.
- Native English on-brand copy, not literal machine translation.
- SEO-aware keywords woven in naturally for each metal and product type.
- Consistent voice one tone across the entire catalog.
The result
A catalog that reads like it was written in English
Every category page now speaks fluently to international buyers, consistent in tone, clear on detail and optimised for search. The store can sell in English without a word feeling translated.
Localized across the full catalog
Need your catalog to sell in another language?
Native copywriting and localization that reads naturally and ranks, not literal translation.