Client Overview
Brand: Bumiseeds
Industry: Premium handcrafted sweets in Bali
Focus: Online & wholesale sales of artisan desserts
🚫 The Challenge
Bumiseeds offered a beautiful and diverse selection of sweets, but their ordering process through Google Forms was clunky, unprofessional, and led to high drop-off rates. The brand was missing revenue from customers unwilling to go through a non-intuitive checkout process.
🚀 Our Solution: E-Commerce Funnel Optimization
We redesigned the entire online store UX to increase conversion, drive clarity, and support large B2C order volumes. Key updates included:
- Replacing the Google Form with a custom online storefront using Shopify
- Creating a clean, mobile-friendly layout showcasing all sweets with visuals
- Structuring a visual product catalog by type (Baklava, Zefir, Indian Sweets, etc.)
- Adding sections for gift cards, bulk orders, and popular categories
- Connecting WhatsApp ordering for direct mobile conversions
🎯 Results: Real Revenue Growth
After implementing the redesign and funnel improvements:
- Online order revenue increased from IDR300,000 (20$) up to IDR900,000(56$) per cycle
- Customer friction dropped drastically due to the streamlined ordering interface
- WhatsApp orders became easier to complete, especially on mobile
- The conversion rate of product visitors to buyers improved significantly
The client confirmed the growth was directly tied to the new online shop experience.
💼 Used Strategies & Keywords
This project focused on improving:
- E-commerce conversion rate
- Online store performance
- User-friendly shopping interface
- Mobile-first product page design
- Custom storefront layout
💬 Client Approval
“Sure!!!”
Confirmation to use these results for self-promotion and public showcase.
Conclusion:
This case proves that even in artisanal industries like sweets, optimizing the e-commerce sales funnel and delivering a user-friendly, mobile-first online store can drive significant, measurable ROI.