Marketing & Business Strategy
Strategy and marketing that move revenue, not vanity metrics. For founders and established B2B, fintech, SaaS, AI and Web3 companies that want a clear plan and the execution to match.
What this is
A senior partner for your commercial strategy. We define where you win, how you position and how you grow, then run the marketing to get there. Led hands-on by Mariia Biianova, with specialist execution delivered by the FinanceBeef team.
What is included
One partner across strategy and marketing, so nothing falls between the cracks.
Business strategy & consulting
Business model, priorities and a roadmap tied to revenue and runway.
Positioning & messaging
A sharp value proposition and narrative your market actually understands.
Go-to-market
Ideal customer, channels and a launch plan that reaches the right buyers.
Growth marketing
Content, demand generation and conversion (CRO) that turn attention into pipeline.
Brand & content system
A consistent brand and a content engine that compounds over time.
Analytics & measurement
Tracking, dashboards and clear reporting so every decision is grounded in data.
How we work
Understand first, plan second, execute with the right people.
We learn your goal, market and numbers before proposing anything.
A focused plan: positioning, priorities, channels and targets.
We run the work with our specialist team and report on what moves.
Who it is for
Different businesses need different plays. We build the approach around yours.
Selected marketing & business cases
A sample of real projects delivered for founders and companies, from growth marketing to go-to-market and full business planning.
AMLBot
Multi-channel growth marketing for a blockchain compliance product.
View case →Real estate marketingSerenitas Hacienda
Positioning and marketing strategy for a real-estate development.
View case →B2B marketing & SEOAstradi
Search-intent-led B2B marketing and SEO plan across four markets.
View case →Web3 go-to-marketMANAVA Arena
NFT sales and investor-attraction strategy for a play-to-earn game.
View case →Business planBeauty marketplace
Investor-ready business plan for an EU beauty-services marketplace.
View case →Business planRegulated crypto firm
Compliance-first, MiCA-ready business plan for a crypto firm.
View case →Let us build your strategy
Tell us your goal and we will show you the plan to reach it.
Results and money oriented. Every business is different, so each plan is built around yours.