Case study · Pitch deck & business plan
An investor package for a bootstrapped beauty marketplace
Easy Style is an Estonian beauty-booking app — built bootstrapped, with real users and real traction. When the founders decided to raise, we built the package investors actually read.
The challenge
Real traction, no investor story
The product worked and the numbers existed — scattered across spreadsheets and app-store dashboards. What was missing was the investor-grade narrative: a deck that tells the story, a business plan that holds up to questions, and market research that frames the opportunity.
What we did
The full package, built to be interrogated
- Investor pitch deck — the story, the model and the ask, structured slide by slide.
- Full business plan — operations, growth logic and financial narrative in one document.
- Market research — the Estonian beauty-services market, sized and referenced.
- Positioning — how a bootstrapped local marketplace competes with funded players.
- Traction framing — the client’s real usage data organised into an investor-readable story.
- Q&A readiness — the numbers behind every claim, so the founders can defend each slide.
The result
A complete, investor-ready package
Easy Style walked away with a deck, a business plan and market research that agree with each other — one coherent story from the first slide to the appendix, grounded in the client’s own audited data.
See our pitch-deck work →Raising a round?
Deck, business plan and financial narrative — built to survive investor questions.