Case study · Email marketing
An email funnel that sells a photography course
Vanilla Brides teaches wedding photography to the US market. We built the machine between “downloaded a freebie” and “bought the course”: a nine-email funnel, the lead magnets that feed it, and the workshop scripts that close it.
The challenge
Interest without a path to purchase
Course audiences rarely buy on first contact — they warm up over days of emails, freebies and live workshops. Without a designed sequence, that warmth leaks away. Vanilla Brides needed the full path, written end to end.
What we did
Every step of the funnel, written
- 9-email sequence — from welcome to close, each email with a job to do.
- Lead magnets — the free value that starts the relationship and fills the list.
- Workshop scripts — the live-session narratives that convert warm subscribers into students.
- Funnel structure — the sequence logic: what arrives when, and why.
The result
A complete funnel, ready to send
From the first free download to the final pitch, every touchpoint is written and connected — a sales system the course can run on repeat.
Selling a course or digital product?
Lead magnets, emails and scripts — the whole funnel, written.