AMLBot
A website UX audit and positioning overhaul for a crypto AML compliance provider: unifying an inconsistent design, restructuring B2B/B2C navigation and adding the trust content the site was missing.
AMLBot’s site had a design that changed from page to page (popup sizes, the API-integration page differing from the home page), weak navigation, and unclear positioning. Trust-and-conversion sections were missing, including cases, partners, company history, team, reviews and a structured B2B FAQ, and the B2B and B2C product lines were not clearly separated.
- UX / design audit: unify layout and popup sizing so the design no longer changes page to page, and align inconsistent pages with the home page
- Restructured header navigation and split products for business vs. individuals (For Business / For Individuals / Cases & Partners / Insights / Risks / About)
- Added missing sections: cases & partners, company history in roadmap format, team, reviews, FAQ and a top-level Press Kit link
- Reworked the home page around positioning, history & results, services, a “why businesses choose us” section, team, reviews and FAQ
- Developed company positioning via a brand code, with drafted home-page messaging and B2B FAQ copy
A full UX and positioning audit with a unified design system, a restructured B2B/B2C navigation, a home-page rework around clear positioning, and a plan for the missing trust sections (cases, team, reviews, FAQ, press kit).
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