Marketing case study
Astradi: B2B marketing and SEO strategy
Build a B2B marketing and SEO strategy for an IT services firm, selling business outcomes rather than AI buzzwords.
What we did
- Ran search-intent and keyword analysis across four language markets: English, German, Ukrainian and Russian.
- Defined ideal client profiles and buyer personas such as CTO, VP Engineering and Head of IT, with their core pains.
- Created a positioning and messaging framework: business-first, with AI as an accelerator.
- Designed the website structure and semantic core, with per-page on-page SEO and internal linking.
- Built a lead-generation playbook across organic and paid channels, with a 30 and 60-day action plan and KPI targets.
What was delivered
- A multi-market keyword and search-intent analysis.
- Ideal-client profiles, positioning and a messaging framework.
- A full SEO plan: site structure, semantic core, on-page and technical SEO.
- A lead-generation playbook and a 30 and 60-day rollout plan.
Want work like this?
A market-grounded plan that turns search demand into qualified pipeline.
Scope and deliverables shown. Internal pricing and projections are not published.