Marketing case study
Serenitas Hacienda: real estate marketing strategy
Shape the promotion strategy for a luxury real estate group selling Spanish property to international buyers.
What we did
- Ran a competitor analysis of the Lloret de Mar market, profiling eleven local agencies plus the leading digital players.
- Benchmarked the online strategies of major Spanish and international property portals and developers.
- Built target-audience portraits by generation, segment and decision-maker profile.
- Rated channel effectiveness across YouTube, LinkedIn with Sales Navigator, blog, Telegram and Facebook, and split the plan into paid and organic.
- Defined a five-point unique selling proposition with per-platform content plans, recommended property portals and outreach tools.
What was delivered
- A complete marketing study: competitor analysis, audience research and a channel-effectiveness matrix.
- A unique selling proposition and a per-platform content plan.
- A recommended portal and outreach tool stack, and marketing team roles.
Want work like this?
Deep research turned into a clear, channel-by-channel plan your team can execute.
Scope and deliverables shown. Internal brand assets and client data are not published.