HAYAH Insurance
How our partner Visiblie turned a 67-article knowledge centre that ranked for almost nothing into a page-1, AI-cited resource, in five months.
A 67-article Knowledge Centre generated almost no organic traffic and had zero presence across AI platforms like ChatGPT, Perplexity and Google AI, with competitors (Zurich, MetLife, PolicyBazaar) recommended instead. Average search position was 12.5, with no internal linking, schema or conversion paths.
- Audited all 67 articles: removed 17 low-value pieces and consolidated 5
- Optimised 7 high-priority articles with structured markup and CTAs
- Published 6 new articles targeting non-branded queries and built a 4-article group-health-insurance cluster
- Added 23+ internal links, 15+ conversion CTAs and JSON-LD schema across the optimised content
- Set up AI monitoring across 100 prompts on 5 major platforms
Over five months: +50% daily impressions (4,067 to 6,100), average search position improved from 12.5 to 6.5, homepage clicks +72% (5,961 to 10,250), and AI extraction rate rising from 0% to 42% (42 of 100 prompts scoring perfectly, average AI sentiment 79.5/100).
Figures above are the results reported by Visiblie for this project.
This project was delivered by Visiblie, a FinanceBeef partner. Full details are published on Visiblie’s own site.
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