Perspective
A full technical SEO audit and keyword-driven content-hub strategy for a Magento development agency whose site was clean but under-optimised for organic search.
The site was newly built and technically clean, but under-optimised for organic search: a broken www-to-non-www redirect, missing robots.txt, no canonical tags, no structured data, a failing XML sitemap and no custom 404 page. Content was thin (only 8 blog articles) with no topical structure, and the site lacked the E-A-T signals Google expects.
- Full audit across 5 pillars: Google rendering & indexation, technical SEO, structure & navigation, content, and trust / E-A-T
- Technical roadmap: 301 www-to-non-www redirect, robots.txt, canonical tags, repaired XML sitemap, noindex on account pages, custom 404
- Structured-data plan (Organization, Product, FAQPage, Article, Breadcrumb) plus Open Graph tags
- On-page fixes: rewritten titles, unique meta descriptions, corrected heading hierarchy, keyword-rich image alt text
- Content-hub (SEO silo) strategy with category-scoped internal linking, backed by keyword research (headless-commerce & hire-Magento clusters)
- E-A-T build-out: author bio pages, testimonials, per-service case studies, legal pages, directory listings
A prioritised roadmap of the 8 highest-impact tasks, a documented performance baseline (PageSpeed 99-100 desktop, 70-77 mobile), a list of indexation gaps to fix, and keyword clusters mapped to seed the planned content hubs.
Organic-growth figures are projected once the roadmap is implemented, not delivered results.
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