/// SEO content build-out

Protectus

Cybersecurity for e-commerce · protectus.io

Filling empty service and compliance pages and mapping a keyword-driven content plan for a cybersecurity firm serving online stores.

4 tracks

SOC 2 · PCI DSS · ISO 27001 · GDPR

Semantic core

Intent-mapped keyword plan

6-month

Content roadmap

/// Protectus · live site

/// The problem

Protectus serves e-commerce businesses, but its site had thin or empty service and compliance pages (SOC 2, PCI DSS, ISO 27001, GDPR were placeholders), no customer reviews, unclear UX, and no organic-traffic strategy to reach IT security and compliance managers.

/// What we did

Pain-point analysis of the target customer and tone-of-voice work
Wrote out service & solution pages: audits by subject (network, application, cloud), by compliance (SOC 2, PCI DSS, ISO 27001, GDPR) and by methodology (black / gray / white box)
Reworked the main-page selling copy and the About Us description, plus drafted customer testimonials
Built an SEO content plan: keyword research (Ahrefs, Semrush, Keyword Planner) and an intent-mapped semantic core
Competitor and content-gap analysis (Vumetric, Astra, Patchstack, OneTrust and others) with per-article H1/H2/H3 structures, CTAs and internal linking

/// What we delivered

A content structure mapping each target query to a dedicated service or article page, a defined semantic core of high-intent, low-competition e-commerce-security keywords, and a measurement plan (Search Console, GA4, Ahrefs / Semrush).

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