Case study · E-commerce

From Instagram DMs to a global storefront

We designed and built a bilingual WooCommerce store for FROLOV JEWELS — a Bali-based premium handmade-jewelry brand selling worldwide.

E-commerce buildService
WordPress · WooCommerceStack
UA · ENBilingual

The challenge

A premium brand selling through Instagram DMs

FROLOV JEWELS crafts premium handmade jewelry and ships internationally — but every order ran through Instagram direct messages. No storefront, no structured catalog, no secure international checkout. With most buyers browsing on mobile, the brand needed a real store to present its collections and take orders worldwide.

What we did

Designed and built the store end-to-end

  • Figma design — responsive desktop / tablet / mobile, in light and dark variants.
  • WordPress + WooCommerce — full catalog, product pages, cart.
  • One-page checkout — streamlined for a sub-60-second purchase.
  • International payments — Visa / Mastercard acquiring.
  • DHL shipping — live international rates at checkout.
  • Bilingual UA / EN — full localization with hreflang.
  • SEO + structured data — product schema, clean metadata.
  • Local-delivery flow — a WhatsApp order form for Bali / Ukraine buyers.

Delivered with a full revision round and six months of post-launch support.

The result

A live storefront, ready to sell worldwide

FROLOV JEWELS now runs a live, bilingual (UA/EN) WooCommerce store — mobile-first, with secure international card payments, DHL shipping, and a fast one-page checkout. The brand moved from ad-hoc DM sales to a real e-commerce presence.

Visit the live store ↗

Need a store like this?

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