Case study · Brand & web
A brand code for an engineering outstaffing company
Unitedcode provides outstaff development teams. Before rebuilding their website, they needed to know exactly what the brand says and how it says it, so we defined it, then specced the site around it.
The challenge
A rebuild with no blueprint
Redesigning a website without a defined brand is how companies end up with pretty pages that say nothing. Unitedcode needed the foundation first: voice, messaging and identity rules, then a precise specification a development team could build from.
What we did
Define the brand, then spec the site
- Brand Code voice, messaging pillars and identity rules in one working document.
- Website specification structure, page map and content requirements, ready for the build team.
- Positioning how an outstaffing company differentiates in a commodity market.
- Content requirements what every key page must communicate to convert.
The result
A build-ready foundation
Unitedcode got a brand code the whole team can write and design against, plus a website specification that turns the rebuild from guesswork into execution.
Rebuilding your site?
Brand first, spec second, build third, in that order.