/// Deal origination & business development

Mariia Biianova

External deal origination partner · Founder and CEO, FinanceBeef

Mandate-driven sourcing, first-pass screening and diligence coordination for investors. For the companies I work with, the commercial side: pipeline, partnerships, investor materials and delivery. Based in Bali, working across Asia, Europe and the US.

Mariia Biianova, external deal origination partner and founder of FinanceBeef
10 yrsin finance and investments
$11.5M+attracted for client companies
$62Mlargest deal worked on
$3.5Mallocation sourced in three days
6 yrsrunning a product development company

What I do

Two sides of one table. I raise capital for companies and I source opportunities for investors. Never both on the same deal, and every compensation relationship disclosed.

For investors: deal origination

  • Your mandate first. The buy box written down: sector and exclusions, stage, check size and maximum exposure, geography, structure, security, traction, rights and liquidity horizon
  • Sourcing against it and first-pass screening through direct research, my network and operator diligence. Most opportunities stop here
  • One-page, decision-ready summaries: business, traction, round and terms, red flags, mandate fit and diligence status
  • Diligence coordination: founder access, data room, specialist financial, legal and technical partners, pipeline tracker

For companies: business development and delivery

  • Outbound pipelines and partnership development for B2B, fintech, crypto and SaaS
  • Investor materials end to end and fundraising readiness, from capital structure to the deck
  • Go to market, pricing and unit economics for Web3, fintech and AI products
  • Full cycle project management from scope to launch, with AI-powered process automation where it pays

Areas of expertise

Where I spend most of my time.

Deal originationMandate screeningDiligence coordinationInvestor materials and pitch decksBusiness developmentGo to market for Web3, fintech and AIPricing and unit economicsFull cycle project managementSEO and LLMOAI process automationLead generation

Finance and investment background

Ten years in finance and investments. Exchange broker and investment advisor for US and European markets at Score Priority and Just2Trade, real estate investment representative in New York with BrickStone Brooklyn Real Estate, digital-asset business analysis at Stobox, and seven years trading my own capital across FX, digital assets and equities.

That background shapes how I look at every company and every deal. Unit economics, risk and payback rather than vanity metrics, and the same sizing discipline I apply to my own trades.

Where I focus

I take a company only where there is a realistic fit with an investor I already work with.

SectorsAI and applied AI · Web3 and digital assets · Fintech · Infrastructure and real assetsStageSeed to Series B, direct and co-investmentConference floorsWeb Summit Lisbon, TOKEN2049 Singapore and Coinfest Asia, every year. Conferences are not where I hand out decks. They are where I qualify investors face to face.Closed roomsInvitation-only founder and fund gatherings, and organiser invitations to side eventsCounterpartiesWorking relationships with family offices, crypto and venture funds, neobanks and strategic partnersJurisdictionsBrokerage and market experience across the US and Europe, based in Asia

On the floor

Where the qualifying happens

Mariia Biianova speaking to an investor room in Bali
Speaking to an investor room, Bali
Mariia Biianova at Web Summit in Lisbon
Web Summit, Lisbon
Mariia Biianova on the exhibition floor at Web Summit
Exhibition floor, Web Summit
Mariia Biianova at an investor meeting at Web Summit
Investor meeting, Web Summit
Mariia Biianova with Chris Howard of Epic Life
Cooperating with Chris Howard, Epic Life

For family offices and angel investors

You do not have a deal flow problem. You have a fit problem.

Decks reach you through brokers, events and warm-ish introductions. Almost none of them were written against your mandate, and none were screened before they landed on your desk. Here is what that costs, and how I take it off your hands.

Inbound arrives unfilteredEvery deck is written to flatter its own company. Nobody read it against your buy box before it reached you, so you do that job yourself, every time.
Screening happens at the wrong levelYour principal, CIO or investment director spends hours on opportunities that were never in scope. That is the most expensive screening time in the building.
Co-invitations come with a short clockA club deal arrives with days to form a view. Internal diligence capacity becomes the binding constraint, not conviction.
The right companies never surfaceThe teams that match your thesis are not the ones with the budget to chase you. Proprietary sourcing is work, and nobody in the office is assigned to it.

This quarter, the hours go on opportunities that were never in the buy box, and a co-invitation gets declined by default because declining is the only safe answer when nobody has time to look.

This year, the pipeline is whatever your network happened to send. The themes you decided to be in are represented by whoever found you, not by what is out there.

In three to five years, the position has been built in the years your inbound was strongest, not in the years you chose. That is vintage concentration arriving through the back door, and it is very hard to see while it is happening.

None of this is fixed by more inbound. It is fixed by someone whose job is deciding what never reaches you.

Where the market is in 2026More direct deals. Not more people to screen them.

64%of family offices expect six or more direct investments in the coming year
44%of US family offices name understaffing as a key challenge
69%of family office transactions in H1 2025 were club deals, not sole deals
30.8%average private markets allocation across 333 single family offices

Sources: BNY 2025 family office survey; PwC family office deals study, H1 2025; J.P. Morgan 2026 survey, as reported by Barron’s. On the angel side, the Angel Capital Association’s 2026 data shows groups investing more per company in fewer companies: capital is up, selectivity is up.

Who this is written forFour kinds of investor, one shared constraint.

A lean single family office investing directly with no dedicated sourcing team. An investment holding company that buys like a family office without the label. An entrepreneur-led capital vehicle where the principal still decides and their attention is the scarce asset. An angel or angel group that already sees plenty of companies and is tired of filtering them. Tick the ones that are true today.

  • You expect six or more direct investments in the next twelve months.
  • Your team spends more time screening than deciding.
  • You take co-invitations, and the review window is the binding constraint.
  • Your mandate is written down somewhere, and nothing is being sourced against it.

Three of four, and the rest of this was written for you. Would it help to see how the month runs?

How the work runsFour stages, one month, then a standing pipeline.

01 · Week 1Mandate calibrationYour buy box and exclusions written down, from check size and stage to security, board rights and liquidity horizon. Opportunity map and target list built against it, agreed before any outreach. You see exactly what will and will not be sourced.
02 · Weeks 1 to 3Sourcing and first-pass screeningDirect research, my own network and operator-level diligence. Founder and sponsor outreach. Most opportunities stop here, so what you hear about is already thinned to what fits.
03 · Weeks 2 to 4IC-ready summariesOne page per company: business, traction, round and terms, red flags, mandate fit, diligence status. A fast yes or a fast no, and your principal decides in minutes what deserves an hour.
04 · OngoingDiligence coordinationFounder access, data room, specialist financial, legal and technical partners, co-investor introductions and a live pipeline tracker. The table is assembled around the deal so the short window on a club deal stops being the reason you pass.

The unit of workWhat one opportunity looks like when it reaches you.

BusinessOne paragraph, no adjectivesTractionRevenue, retention, concentrationRound and termsSize, security, valuation, leadRed flagsWritten down by me, not buried. If I only sent the good news you would have to re-underwrite everythingMandate fitLine by line against your buy boxDiligence statusWhat is verified and what is notNext stepThe specific action and the date

A fast no is a deliverable. Most of what I look at never reaches this page, and that is the service, not a shortfall of it. Everything produced, the mandate document, the map, the target list and the tracker, stays with you when the engagement ends.

Before any numberWhat the same outcome costs another way.

An analyst on the payrollSalary, benefits, tools and the management time to run them. A quarter before the hire is useful, and they arrive without a network. You cannot stop it after a month.
The screening you do nowPrincipal and CIO hours on opportunities that were never in the buy box, every week, priced at whatever those hours are worth to the family.
One co-invitation declined by defaultNot because the thesis was wrong. Because nobody had three days to form a view. That single decision can cost more than a year of this.
One allocation that moved fast$3.5M sourced in three days against a defined mandate. That is what speed is worth when the window is real.

Two ways inYou choose one, and that decides who I work for.

Open deal flow · no fee to you

Send me the mandate. One page is enough.

  • I send only what matches it, with the red flags written in
  • One-page summaries, the same format either way
  • You take the meetings you want and ignore the rest
  • No exclusivity, no retainer, no obligation on either side
  • Paid by the company side when a transaction completes, and that is printed on the summary page
Dedicated origination mandate

Your buy box, sourced against exclusively.

  • Standing pipeline maintained and refreshed weekly
  • Diligence coordination on opportunities that advance
  • Specialist financial, legal and technical partners brought in
  • Co-investor introductions for club deals
  • You are the client. I take no fee from any company in that pipeline. Fees are professional and fixed, never transaction-based, and scoped after the calibration call

Investor-side or company-side. Never both on the same deal, and every compensation relationship disclosed on the page. Transaction-based pay is treated by regulators as a marker of broker activity, so a fixed fee for research and origination keeps the structure clean for both of us.

ProofMeasured like an investment team, not like a sales agency.

$3.5Mdirect allocation sourced in three days against a defined mandate
$62Mlargest deal worked on
$11.5M+attracted for client companies across fintech, SaaS, Web3 and real assets
10 yrsof investor conversations, so the numbers that get challenged first are answered before your meeting

Figures are my own totals across engagements, not audited. The measures we review monthly: share of opportunities that fit the mandate, qualified opportunities delivered, meetings your principal accepted, deals that progressed to diligence, time from mandate to first review, and how many opportunities were rejected before they ever reached your team. Volume is not the product. Filtering is.

“Even though I had re-read my pitch many times, I completely missed several critical points that she instantly highlighted as insufficient for investors.”

Artem Yusov, founder of Arctic Bear. The same eye reads every company before it reaches you. Three more recommendations below.

Fair questionsThe ones you are probably asking.

  • We already see plenty of deals.Almost every office does. The question is what share of them were written against your mandate before they arrived, and who reads the rest. I am paid to make that number smaller, not larger.
  • We have relationships. Why pay for sourcing?Relationships bring you what your network happens to hold. A mandate-driven search brings you what matches, including the companies that are not fundraising loudly. The two do different jobs.
  • How do we know you are not just selling us your clients?Because on an origination mandate you are the client, and any commercial relationship with a company in the pipeline is printed on its summary page.
  • What if the mandate is too narrow to fill?Then that is the finding, and you get it in week two with the map that shows why, rather than in month six. A narrow mandate that returns three real opportunities beats a broad one that returns thirty maybes.
  • Why not just hire an analyst?You can, and at some point you should. An analyst takes a quarter to become useful and arrives without a network. This is the version that starts on Monday, and open deal flow costs you nothing to test.

Where the risk sits, and why it is not with you. On a mandate there is a review point on day fourteen: by then you hold the mandate document and the market map, and if the map says the segment will not produce what you need, we stop there and nothing further is owed. Everything produced is yours either way. And nothing I send is worth more to me if you say yes, because I am paid for the work, never for the answer.

Capacity is the limiter, and it is real. Ten investors and funds on priority for open deal flow, and three dedicated origination mandates at a time. When the third is signed, the next start date moves to the following quarter, because a mandate that does not get real attention is not worth running.

Send me your mandate. One page is enough. Within a week you hear whether I have anything that fits, and what it would take to find it if I do not.

Send your mandate →

It is a month from now. The mandate document is on file, the map shows where the fit sits, and a short pipeline is on your desk with the red flags already written in. The co-invitation that arrived on Tuesday got a view by Thursday. You are deciding, not screening. That is what the first call was for.

To be plain about it: I am not a financial adviser and I do not give investment advice. I source and screen, I introduce, and nothing I share is an offer or an invitation to invest. Commercial terms come from the company itself, and every decision, with the due diligence behind it, stays with you.

Experience

Where the ten years come from.

  • Founder and CEO, FinanceBeefOct 2020 to present

    Worldwide

    Attracted and structured $11.5M+ of capital for client companies across fintech, SaaS, Web3 and real assets. Sourced a $3.5M direct allocation in three days against a defined investor mandate. Investment analysis, due diligence, financial logic and deal structuring for early and growth stage rounds. Investor materials end to end and investor relations across a portfolio of client companies, 100+ projects supported.

  • Founder, business and product development company2020 to present

    Six years

    Full cycle delivery for founders in Web3, fintech, SaaS and AI: product, pricing, unit economics, go to market. 50+ products priced and taken to market. 30+ early stage companies advised on capital structure, valuation and fundraising readiness.

  • Project Manager and Business Development Officer, Cryptonergy FinanceMay 2025 to Nov 2025

    Worldwide

    Investor relations and negotiations with family offices, crypto funds, neobanks and strategic partners. Generated $500K+ in qualified investor leads supporting early stage capital formation.

  • Real Estate Investment Representative, BrickStone Brooklyn Real EstateJan 2021 to Sep 2022

    United States

    ROI, cash flow and feasibility modelling for residential and land assets, New York market analysis. Closed a transaction from $3.5M+ and negotiated terms with investors, brokers and contractors. Built and managed a pipeline of 1,500+ investors and buyers on Salesforce.

  • Exchange Broker and Investment Advisor, Score Priority / Just2TradeMar 2020 to Jan 2021

    US and European markets

    Advised retail and corporate clients on investment strategy, portfolio allocation and risk.

  • Project Business Analyst, Digital Assets, StoboxOct 2019 to Feb 2020

    Worldwide

    Market analysis and strategic modelling for tokenised asset solutions in regulated markets.

  • Active trader and private investor2019 to present

    FX, digital assets, equities

    Seven years trading own capital. Discretionary swing and position trading, sizing and risk control.

EducationFinancial Markets, Yale University (2022) · Complete Financial Analyst Training and Investing Course · ECG Trading Course (FX) · Epic Life Professional Speaker Accelerator (2026). Kyiv National Linguistic University, BA Translation and Linguistics, 2014 to 2018. English C1, Ukrainian and Russian native, Spanish A1.

NowA maximum of ten investors and funds on priority. Small enough that every mandate gets real attention.2 to 3 yearsA network for investors in Web3, fintech and technology.5 to 6 yearsMy own fund.

I am telling you the ten year plan because it is the reason I will not trade a relationship for one commission.

What people say

Recommendations from people I have worked with

Published on my LinkedIn profile and reproduced here as screenshots, exactly as they were written.

LinkedIn recommendation for Mariia Biianova from Stanley Aryanto, co-founder and CEO of Two Red Tabs, March 2026. He writes that their conversations on marketing strategy, business development, lead generation and investment attraction brought clarity to how the business approaches growth, and recommends her for investment readiness.Tap to enlarge
LinkedIn recommendationStanley Aryanto · Co-founder and CEO, Two Red Tabs
LinkedIn recommendation for Mariia Biianova from Mouhamed MBOUP, Meta Ads performance expert, March 2026. He writes that her mentorship helped him identify and solve his problem and build a scaling strategy for his business.Tap to enlarge
LinkedIn recommendationMouhamed MBOUP · Meta Ads performance expert
LinkedIn recommendation for Mariia Biianova from Katrin Martell, strategic partnerships and business development in CPaaS, SaaS and AI, March 2026. She writes about working together on the Cryptonergy project, Mariia’s ten-plus years in the financial sector and her ability to explain any financial concept simply and clearly.Tap to enlarge
LinkedIn recommendationKatrin Martell · Strategic partnerships & business development
LinkedIn recommendation for Mariia Biianova from Artem Yusov, founder of Arctic Bear and co-founder of Textura and Maquinox, August 2026. He writes that during pre-seed preparation she instantly highlighted critical points in his pitch that were insufficient for investors, and that the reworked pitch is significantly stronger.Tap to enlarge
LinkedIn recommendationArtem Yusov · Founder, Arctic Bear; co-founder, Textura and Maquinox

All four are public on my LinkedIn profile. They describe advisory and business development work and are not a forecast of any project outcome.

Frequently asked questions

What does Mariia Biianova do?

Mariia Biianova is the founder and CEO of FinanceBeef. She works as an external deal origination partner for investors, sourcing and screening opportunities against a written mandate, and as a business developer for fintech, Web3 and AI companies, from pipeline and partnerships to investor materials and delivery.

Which industries does Mariia Biianova work in?

AI and applied AI, Web3 and digital assets, fintech, infrastructure and real assets on the investor side, plus SaaS and B2B digital products on the company side. Seed to Series B.

What is her background in finance?

Ten years in finance and investments: exchange broker and investment advisor for US and European markets, real estate investment representative in New York, digital-asset business analysis at Stobox, and seven years trading her own capital.

How does Mariia Biianova work with investors?

She starts from the investor’s written mandate, screens opportunities against it and delivers one-page, decision-ready summaries with red flags and diligence status. She works investor-side or company-side, never both on the same deal, and discloses every compensation relationship.

How can I work with Mariia Biianova?

Book a call through the FinanceBeef contact page or connect with her on LinkedIn.

Send me your mandate

I will tell you within a week whether I have anything that fits. If you are building something in fintech, crypto, AI or Web3 and need the commercial side handled, the same channels work.

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