Mariia Biianova
Business Developer and Project Manager · Fintech, Crypto, SaaS and Web3
I build the commercial side of digital and Web3 products: pipeline, partnerships and positioning, then run delivery end to end. Execution first, practical outcomes, no fluff.
What I do
Two roles that work as one: build the pipeline, then make sure what was sold actually ships.
Business development
- Outbound pipelines and partnership development for B2B, fintech, crypto and SaaS
- Lead generation and conversion funnels that turn attention into booked calls
- Market entry, positioning and go to market for Web3 and AI products
- Crypto business development and market making relationships
Project management
- Full cycle delivery for digital and Web3 products, from scope to launch
- AI powered process optimisation and workflow automation
- Cross functional coordination across marketing, design and engineering
- Clear scope, realistic timelines and measurable outcomes
Areas of expertise
Where I spend most of my time.
Finance and crypto background
Over 7 years in financial markets, including work as a licensed broker in the EU and the US, with deep expertise in investment logic, trading strategies and crypto market making.
That background shapes how I approach growth. I look at unit economics, risk and payback rather than vanity metrics, and I apply the same discipline to marketing and product decisions that I once applied to trading ones.
Selected work
What this looks like in practice.
Frequently asked questions
What does Mariia Biianova do?
Mariia Biianova is a business developer and project manager at FinanceBeef. She builds the commercial side of digital and Web3 products: outbound pipeline, partnerships and go to market, then manages delivery end to end.
Which industries does Mariia Biianova work in?
Fintech, crypto and Web3, SaaS and B2B digital products.
What is her background in finance?
Over 7 years in financial markets, including work as a licensed broker in the EU and the US, plus crypto market making and trading strategy expertise.
How can I work with Mariia Biianova?
Book a call through the FinanceBeef contact page or connect with her on LinkedIn.
Let us talk
If you are building something in fintech, crypto, SaaS or Web3 and need the commercial side handled, get in touch.