FinModelsLab
How we diagnosed a 60–70% organic-traffic collapse after a late-2024 redesign, and mapped the recovery.
Organic traffic collapsed after a late-2024 site redesign deleted or replaced previously indexed blog content. The blog drove over 70% of search traffic, so removing it without a migration plan wiped out top rankings for the informational queries that fed the funnel. The decline began in March 2024 and turned critical by November 2024.
Compared pre- and post-redesign snapshots to map every page and article dropped from the index.
Confirmed the exact keyword positions lost across the informational queries that used to drive traffic.
Modeled revenue impact from 18,297 checkout sessions, sizing the opportunity, not just the traffic.
- Restore lost articles, adapted to current search intent and LLMO
- Fix technical SEO — canonicals, metadata, structured data
- Deploy LLMO scripts for AI-search visibility
- Audit and disavow harmful backlinks
- Rebuild the content architecture with B2B pillar hubs
- Competitor gap analysis and best-practice implementation
- Build a clean, sustainable backlink profile
- Continuous position and competitor monitoring
Projected recovery with continuous SEO monitoring. Figures are forecasts modeled from current checkout data, not guaranteed outcomes.
Losing traffic after a redesign?
We’ll run this same diagnostic on your site and show you exactly what to recover, and what it’s worth.
Book a diagnostic call