/// Business development & project management

Mariia Biianova

Founder, business development · Fintech, Crypto, SaaS and Web3

I build the commercial side of digital and Web3 products: pipeline, partnerships and positioning, then run delivery end to end. Execution first, practical outcomes, no fluff.

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Mariia Biianova, business development and project management specialist at FinanceBeef

What I do

Two roles that work as one: build the pipeline, then make sure what was sold actually ships.

Business development

  • Outbound pipelines and partnership development for B2B, fintech, crypto and SaaS
  • Lead generation and conversion funnels that turn attention into booked calls
  • Market entry, positioning and go to market for Web3 and AI products
  • Crypto business development and market making relationships

Project management

  • Full cycle delivery for digital and Web3 products, from scope to launch
  • AI powered process optimisation and workflow automation
  • Cross functional coordination across marketing, design and engineering
  • Clear scope, realistic timelines and measurable outcomes

Areas of expertise

Where I spend most of my time.

SEO and LLMOLead generationConversion funnelsAI process automationB2B marketing for fintech and SaaSWeb3 go to marketFull cycle project managementCrypto market makingStrategic content

Finance and crypto background

Over 7 years in financial markets, including work as a licensed broker in the EU and the US, with deep expertise in investment logic, trading strategies and crypto market making.

That background shapes how I approach growth. I look at unit economics, risk and payback rather than vanity metrics, and I apply the same discipline to marketing and product decisions that I once applied to trading ones.

What I lead

The work I run hands-on. Specialist execution across SEO, AI, video and development is delivered by my vetted team.

Business developmentPipeline, partnerships and market entry for B2B and Web3 products.View service →Project and product managementFrom idea to launch: scope, roadmap and delivery across teams.View service →Investment attraction and pitch decksFundraising readiness: capital strategy, investor materials and decks that close.View service →Marketing and business strategyPositioning, growth strategy and hands-on business consulting.View service →

See selected client work: case studies →

Bringing projects to investors

Alongside the client work, I bring projects to investors. I am an introducer, not an adviser: I source and screen opportunities, then put the ones that pass my own filter in front of investors, family offices and funds for their own consideration.

Sourcing and screeningDeal flow reaches me across fintech and Web3, real estate and infrastructure. Most of it does not get past my own review, and only what does gets shown to anyone.See the shortlist →Honest packagingWhen I present a project I separate what is verified from what is the company’s own claim, and I publish the questions that are still open rather than hiding them.See an example →The introductionI introduce the founders and hand over the full materials. The diligence, the terms and the decision stay between the investor and the company.Partnership →

To be plain about it: I am not a financial adviser and I do not give investment advice. I introduce projects, I do not recommend them, and nothing I share is an offer or an invitation to invest. Commercial terms come from the company itself, and every decision, with the due diligence behind it, stays with the investor.

What people say

Recommendations from people I have worked with

Published on my LinkedIn profile and reproduced here as screenshots, exactly as they were written.

LinkedIn recommendation for Mariia Biianova from Stanley Aryanto, co-founder and CEO of Two Red Tabs, March 2026. He writes that their conversations on marketing strategy, business development, lead generation and investment attraction brought clarity to how the business approaches growth, and recommends her for investment readiness.Tap to enlarge
LinkedIn recommendationStanley Aryanto · Co-founder and CEO, Two Red Tabs
LinkedIn recommendation for Mariia Biianova from Mouhamed MBOUP, Meta Ads performance expert, March 2026. He writes that her mentorship helped him identify and solve his problem and build a scaling strategy for his business.Tap to enlarge
LinkedIn recommendationMouhamed MBOUP · Meta Ads performance expert
LinkedIn recommendation for Mariia Biianova from Katrin Martell, strategic partnerships and business development in CPaaS, SaaS and AI, March 2026. She writes about working together on the Cryptonergy project, Mariia’s ten-plus years in the financial sector and her ability to explain any financial concept simply and clearly.Tap to enlarge
LinkedIn recommendationKatrin Martell · Strategic partnerships & business development
LinkedIn recommendation for Mariia Biianova from Artem Yusov, founder of Arctic Bear and co-founder of Textura and Maquinox, August 2026. He writes that during pre-seed preparation she instantly highlighted critical points in his pitch that were insufficient for investors, and that the reworked pitch is significantly stronger.Tap to enlarge
LinkedIn recommendationArtem Yusov · Founder, Arctic Bear; co-founder, Textura and Maquinox

All four are public on my LinkedIn profile. They describe advisory and business development work and are not a forecast of any project outcome.

Frequently asked questions

What does Mariia Biianova do?

Mariia Biianova is a business developer and project manager at FinanceBeef. She builds the commercial side of digital and Web3 products: outbound pipeline, partnerships and go to market, then manages delivery end to end.

Which industries does Mariia Biianova work in?

Fintech, crypto and Web3, SaaS and B2B digital products.

What is her background in finance?

Over 7 years in financial markets, including work as a licensed broker in the EU and the US, plus crypto market making and trading strategy expertise.

How can I work with Mariia Biianova?

Book a call through the FinanceBeef contact page or connect with her on LinkedIn.

Let us talk

If you are building something in fintech, crypto, SaaS or Web3 and need the commercial side handled, get in touch.

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