/// Business development & project management

Mariia Biianova

Business Developer and Project Manager · Fintech, Crypto, SaaS and Web3

I build the commercial side of digital and Web3 products: pipeline, partnerships and positioning, then run delivery end to end. Execution first, practical outcomes, no fluff.

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What I do

Two roles that work as one: build the pipeline, then make sure what was sold actually ships.

Business development

Outbound pipelines and partnership development for B2B, fintech, crypto and SaaS
Lead generation and conversion funnels that turn attention into booked calls
Market entry, positioning and go to market for Web3 and AI products
Crypto business development and market making relationships

Project management

Full cycle delivery for digital and Web3 products, from scope to launch
AI powered process optimisation and workflow automation
Cross functional coordination across marketing, design and engineering
Clear scope, realistic timelines and measurable outcomes

Areas of expertise

Where I spend most of my time.

SEO and LLMOLead generationConversion funnelsAI process automationB2B marketing for fintech and SaaSWeb3 go to marketFull cycle project managementCrypto market makingStrategic content

Finance and crypto background

Over 7 years in financial markets, including work as a licensed broker in the EU and the US, with deep expertise in investment logic, trading strategies and crypto market making.

That background shapes how I approach growth. I look at unit economics, risk and payback rather than vanity metrics, and I apply the same discipline to marketing and product decisions that I once applied to trading ones.

Selected work

What this looks like in practice.

SEO and LLMOSearch systems built for Google, AI answers and human buyers.View service →FinModelsLab case studyDiagnosing a 60 to 70% organic traffic collapse and mapping the recovery.Read case →Organic traffic and contentTurning views into booked calls with an organic content system.View service →AI sales automationAutomating lead generation, qualification and outreach with human control.View service →Business developmentPipeline, partnerships and market entry for B2B and Web3 products.View service →

Frequently asked questions

What does Mariia Biianova do?

Mariia Biianova is a business developer and project manager at FinanceBeef. She builds the commercial side of digital and Web3 products: outbound pipeline, partnerships and go to market, then manages delivery end to end.

Which industries does Mariia Biianova work in?

Fintech, crypto and Web3, SaaS and B2B digital products.

What is her background in finance?

Over 7 years in financial markets, including work as a licensed broker in the EU and the US, plus crypto market making and trading strategy expertise.

How can I work with Mariia Biianova?

Book a call through the FinanceBeef contact page or connect with her on LinkedIn.

Let us talk

If you are building something in fintech, crypto, SaaS or Web3 and need the commercial side handled, get in touch.

Connect on LinkedIn Book a call